Jalen Milroe

We’re thrilled to continue supporting Jalen Milroe as Rhoback remains his official apparel sponsor for a third season.

As a Heisman candidate, Jalen has established himself as a leader for both Rhoback U and college football. Elected captain for the 2024 season, his leadership is clear from the moment you meet him. This year, Jalen will be a key player for the Tide as he sets out to silence even more critics.

Be on the lookout for Jalen, who appears in our "EARN IT." campaign and is the face of our custom-designed Alabama Gameday Collection, which can be found here.