We believe in June 21st, the longest day of the year.
We believe in the "other interests" section of the resume.
We believe in backflips, grass stains, and diving catches even when we’re not keeping score.
We believe in building things - from the boards we surf on to the camper we sell from.
We believe in swinging hard off the tee no matter how tight the fairway.
We believe in laughing off the triple bogey that may result.
We believe a sweaty cotton shirt is too heavy a burden to bear.
We believe in shooting hoops at lunch and returning to work in the same shirt.
We believe that same shirt should be ready to hit the town that night.
We believe in dogs and the "tongue-out-the-window" feeling.
We believe our customers are our best models.
We believe in living with soul, not ego.
We believe activities are an irreplaceable way of bringing people together.
We believe in supporting causes that are bigger than us.
We believe protecting our planet is essential to craving activity for generations to come.
We believe in inspiring others to #CraveActivity.