Join our team
Current openings
Rhoback is opening our first-ever brick-and-mortar retail store right here in our backyard of Charlottesville, VA—and we’re looking for an experienced, energetic Store Manager to join the team! This is a unique opportunity to help shape our in-person retail experience from the ground up and play a key role in bringing the Rhoback brand to life for customers in-store.
As Store Manager, you’ll oversee all store operations, lead and inspire the retail team, and set the tone for exceptional customer service. You’ll be responsible for building an elevated and welcoming store environment while managing daily operations including customer interaction, checkout experience, product knowledge, inventory, scheduling, and general shopkeeping.
This full-time role is based on-site at our Charlottesville store and will report to the Strategic Initiatives Manager. Store opening targeting Fall 2025.
Responsibilities:
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Lead all day-to-day store operations with a focus on delivering best-in-class customer service.
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Manage, coach, and develop the store team to achieve sales goals and cultivate a fun, high-performing environment.
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Recruit, hire, and train a top-tier team focused on product knowledge, personal styling, and delivering an authentic customer experience.
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Create employee schedules and manage payroll in line with budget goals, balancing labor needs with store traffic and sales targets.
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Provide regular performance feedback and development opportunities for team members.
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Open and close the store, ensuring all operational procedures and security protocols are followed.
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Actively engage on the sales floor, modeling excellent service and sharing product expertise.
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Build a loyal customer base through strong relationship-building and personalized service.
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Oversee inventory management, including receiving, restocking, shrink prevention, and conducting physical inventory counts.
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Periodic inventory transfers from nearby warehouse for restocking when necessary.
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Maintain visual merchandising standards, executing floor sets and ensuring displays reflect the Rhoback brand aesthetic.
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Uphold a clean, organized, and well-maintained store environment, including fixtures, lighting, and marketing materials.
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Monitor store KPIs and sales reports; identify opportunities and take action to drive performance and profitability.
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Serve as a liaison between the store and HQ teams, communicating store needs, customer feedback, and process improvements.
Qualifications:
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5+ years of retail management experience.
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Bachelor’s degree preferred.
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Experience using Shopify POS or similar systems.
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Strong understanding of the importance of Customer Service with a proven track record of selling and building relationships with customers.
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Desire to manage, train, and grow store staff; ability to set clear objectives and inspire the team to reach their highest potential.
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Self-motivated, self-starter with ability to work with minimal direction, showing strong initiative.
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Positive attitude, great enthusiasm, and superior work flexibility.
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Available to work up to 40 hours a week and willing to work a flexible schedule, including evenings, weekends, and holidays.
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Collaborative mindset and ability to work cross-functionally with internal teams.
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Strong understanding of the Rhoback brand.
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Ability to analyze sales reports and take initiative to improve store performance.
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Comfortable standing for long periods of time and able to lift up to 25 lbs. periodically.
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Proficient with Microsoft Office including Word, Excel, PowerPoint, etc.
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Excellent communication skills: oral and written.
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Must be a team player with a no-task-too-small attitude.
Always a plus:
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Visual merchandising experience
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Familiarity with Rhoback products and customer base (both men’s and women’s)
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Experience managing a co-gendered retail store
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Passion for an active, healthy lifestyle
About Rhoback
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The Activity: We crave activity. It inspires us. We believe there is an activity for everyone, and there is no better way to bring people together. Our favorite days are packed with activities. We often have to fight the sunset to fit them all in.
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The Activewear: We needed activewear that could transition seamlessly from one activity to the next. We never found it, so we made it. We created our favorite designs, developed the best performance fabrics, and made top of the line activewear to fit our lifestyle and hopefully yours too.
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The Inspiration: Rhoback gets its name from the Rhodesian Ridgeback, a dog bred to hunt lions. The Ridgeback perpetually craves activity and has an unmistakable ridge that runs down its back. Wearing the Ridge inspires us to always be ready for the next adventure.
Company Mission: Rhoback is a community of passionate and motivated people looking to generate positivity, bring people together, and inspire activity by creating high quality products and engaging content for those who seek inspiration, motivation, and connection with a #craveactivity mentality.
Only serious and qualified candidates with a passion for growing a fun startup e-commerce brand will be considered. If you think you'd make a great addition to the Rhoback Team, please submit your resume and portfolio to laura@rhoback.com.
#CraveActivity
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As Rhoback expands into wholesale, we’re seeking a dynamic, experienced Sales Representative to lead growth across green grass, specialty retail, resort, corporate, and collegiate accounts. The ideal candidate is a driven, highly organized sales professional with a proven track record and deep network in golf and specialty retail. You will inherit and manage existing accounts while aggressively expanding our presence, especially through green grass and high-value specialty doors across the country, with a primary focus in the Eastern half of the US. This role’s location will be flexible, with the expectation of being on the road regularly throughout the year. The role will be reporting to Rhoback’s Director of Business Development and will work closely with Rhoback’s Product and Merchandising Teams among others.
You’ll serve as a first impression of the Rhoback brand to many of our wholesale partners and are expected to represent our ethos with energy, professionalism, and integrity. This is a unique opportunity to join a high-growth brand at a pivotal moment. You’ll play a leading role in shaping Rhoback’s wholesale strategy and expanding our presence nationwide.
Responsibilities:
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Sell and promote Rhoback’s full line of men’s and women’s products across green grass and specialty retail.
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Manage and grow existing accounts while identifying and opening new doors, with a focus on green grass accounts.
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Serve as a trusted brand representative with a strong understanding of Rhoback’s product lines, values, and customer base.
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Help build and drive execution of the wholesale sales strategy, contributing to both short- and long-term growth targets.
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Lead seasonal product presentations and line showings; communicate product features clearly and compellingly.
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Secure and renew wholesale orders, consistently meeting and exceeding sales goals.
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Develop and maintain strong relationships through proactive, responsive account service.
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Plan and attend in-person meetings, events, and trade shows with key accounts.
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Represent Rhoback at PGA Tournaments and industry events as needed.
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Assist in executing microsite orders, club events, and other custom activations.
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Maintain accurate sales pipelines for planning and finance teams.
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Collaborate cross-functionally with Rhoback’s customer support, product, and merchandising teams.
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Help implement processes and structure as Rhoback’s presence in wholesale grows
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Continuously identify and share opportunities to strengthen Rhoback’s brand presence in the wholesale space.
Qualifications:
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Minimum of 5+ years of experience in golf, activewear, or a related apparel category.
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Bachelor's degree preferred.
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Deep network of industry relationships and wholesale contacts.
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Proven track record of sales success and new account development.
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Strong knowledge of the golf, lifestyle, and performance apparel markets.
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Exceptional organization and time management skills; ability to multitask in a fast-paced environment.
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Clear communicator with excellent interpersonal skills and attention to detail.
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Highly motivated self-starter with a team-first attitude and "no task too small" mindset.
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Comfortable giving and receiving feedback and working cross-functionally.
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Persuasively communicate value, overcome objections with confidence, and negotiate win-win deals that align customer and company goals.
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Proficient in Microsoft Office Suite.
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Willingness to travel frequently and work remotely.
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Trustworthy and full of integrity.
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Must be a team player with a no-task-too-small attitude.
About Rhoback
-
The Activity: We crave activity. It inspires us. We believe there is an activity for everyone, and there is no better way to bring people together. Our favorite days are packed with activities. We often have to fight the sunset to fit them all in.
-
The Activewear: We needed activewear that could transition seamlessly from one activity to the next. We never found it, so we made it. We created our favorite designs, developed the best performance fabrics, and made top of the line activewear to fit our lifestyle and hopefully yours too.
-
The Inspiration: Rhoback gets its name from the Rhodesian Ridgeback, a dog bred to hunt lions. The Ridgeback perpetually craves activity and has an unmistakable ridge that runs down its back. Wearing the Ridge inspires us to always be ready for the next adventure.
Company Mission: Rhoback is a community of passionate and motivated people looking to generate positivity, bring people together, and inspire activity by creating high quality products and engaging content for those who seek inspiration, motivation, and connection with a #craveactivity mentality.
Only serious and qualified candidates with a passion for growing a fun startup e-commerce brand will be considered. If you think you'd make a great addition to the Rhoback Team, please submit your resume and portfolio to laura@rhoback.com.
#CraveActivity
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Rhoback is seeking a detail-oriented Embroidery Specialist to help scale our wholesale business. This role will be focused on embroidery setup, customization, sizing, thread color matching, and approval of all logo files as it relates to wholesale orders, custom collaborations, licensed logos, and quick-turn embroidery.
You’ll act alongside both the operations and sales teams. Key responsibilities will include overseeing embroidery file management and communication with internal teams and vendors. Ideal candidates have embroidery operations experience in the golf and/or corporate order business, a strong eye for detail, and thrive in a fast-paced, high-growth environment.
This is a foundational role with the opportunity to build and streamline the embroidery process as Rhoback expands its footprint in golf clubs, college bookstores, and scales its quick-turn capabilities.
Responsibilities:
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Manage logo file processing: sizing, thread color matching, digitization, and embroidery-ready formatting for green grass and licensed logos
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Serve as the main point of contact for embroidery across sales, design, and product development teams for the green grass, custom collaborations, and collegiate channels
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Coordinate with embroidery vendors to ensure high-quality output
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Review and approve logo placements and mockups in alignment with product specs and brand standards
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Maintain organized tracking of all embroidery files
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Identify and resolve any logo inconsistencies, technical issues, or production risks before stitching
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Support the creation and refinement of scalable systems and SOPs for embroidery as volume increases
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Collaborate with wholesale sales team to align on client-specific embroidery needs and deadlines, including file customization
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Uphold quality control standards through pre-production review and post-production inspection
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Manage embroidery needs for all custom collaborations, including with the PGA Tour
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Help set up and execute Rhoback’s quick-turn embroidery program from logo intake to production handoff
Qualifications:
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2–5 years of experience in embroidery coordination, logo operations, or custom embellishment—preferably in golf or premium apparel corporate orders
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Strong understanding of embroidery file setup, digitization, and production processes
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Familiarity with embroidery software (e.g., Wilcom, Pulse) and common file formats (.DST, .EMB, .AI, .PDF)
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High attention to detail and strong aesthetic eye for logo sizing, thread color, and placement
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Proven ability to manage multiple projects simultaneously in a fast-paced, quick-turn environment
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Excellent organizational and communication skills—must be able to liaise clearly across teams
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Comfort working with third-party vendors and ensuring quality control from afar
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Strong sense of urgency and accountability; able to own and improve internal embroidery systems
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Understanding of golf retail market is a plus
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Experience helping build or scale a custom embroidery or embellishment program is a plus
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Highly motivated self-starter with a team-first attitude and "no task too small" mindset.
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Comfortable giving and receiving feedback and working cross-functionally.
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Proficient in Microsoft Office Suite.
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Trustworthy and full of integrity
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Must be a team player with a no-task-too-small attitude
About Rhoback
-
The Activity: We crave activity. It inspires us. We believe there is an activity for everyone, and there is no better way to bring people together. Our favorite days are packed with activities. We often have to fight the sunset to fit them all in.
-
The Activewear: We needed activewear that could transition seamlessly from one activity to the next. We never found it, so we made it. We created our favorite designs, developed the best performance fabrics, and made top of the line activewear to fit our lifestyle and hopefully yours too.
-
The Inspiration: Rhoback gets its name from the Rhodesian Ridgeback, a dog bred to hunt lions. The Ridgeback perpetually craves activity and has an unmistakable ridge that runs down its back. Wearing the Ridge inspires us to always be ready for the next adventure.
Company Mission: Rhoback is a community of passionate and motivated people looking to generate positivity, bring people together, and inspire activity by creating high quality products and engaging content for those who seek inspiration, motivation, and connection with a #craveactivity mentality.
Only serious and qualified candidates with a passion for growing a fun startup e-commerce brand will be considered. If you think you'd make a great addition to the Rhoback Team, please submit your resume and portfolio to laura@rhoback.com.
#CraveActivity
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Rhoback is seeking a dynamic and detail-oriented Accounting Manager (Assistant Controller) to lead and execute our monthly close process in a fast-paced, rapidly growing apparel company. This role is ideal for a hands-on accounting professional who thrives in a collaborative environment and is excited to help scale financial operations as the business grows. The Accounting Manager (Assistant Controller) will not initially have direct reports, but we expect the role and responsibilities to grow with the team and organization.
This is a full-time position located in-person at Rhoback’s headquarters in Charlottesville, VA and will report to the Controller.
Key Responsibilities:
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Lead the monthly close process end-to-end, ensuring accuracy, timeliness, and compliance with US GAAP across multiple key areas, including inventory, fixed assets, accounts receivable, and accounts payable.
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Prepare and review journal entries, account reconciliations, and financial statements.
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Collaborate cross-functionally with other departments to ensure accurate financial reporting.
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Assist the Controller in implementing and maintaining internal controls and accounting policies.
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Support technical accounting research and application of GAAP to new transactions and business initiatives.
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Drive continuous process improvements and automation initiatives to support scalability.
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Assist with audits and other regulatory compliance requirements.
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Support NetSuite and other systems optimization.
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Solve problems and perform troubleshooting when issues arise.
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Perform additional duties as assigned.
Qualifications:
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5+ years of relevant accounting experience required.
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Public accounting experience with a Big 4 firm is preferred.
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Experience in a high-growth or retail environment is a plus.
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CPA, MBA, or other advanced degree preferred.
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AI aptitude/experience is a strong plus.
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Strong understanding of US GAAP and technical accounting principles.
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Proven experience managing or participating in a monthly close process.
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Experience with ERP systems required (NetSuite preferred).
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Excellent organizational, analytical, and communication skills.
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Ability to thrive in a flexible, fast-paced, and evolving environment.
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Must be a team player with a no-task-too-small attitude.
About Rhoback
Rhoback is one of the fastest-growing lifestyle activewear brands in the U.S., known for high-quality, performance-driven apparel and a strong community-driven brand. Based in Charlottesville, VA, we’re expanding rapidly and are seeking passionate team members to help scale our operations during this exciting phase of growth.
Only serious and qualified candidates with a passion for growing a fun startup e-commerce brand will be considered. If you think you'd make a great addition to the Rhoback Team, please submit your resume and portfolio to laura@rhoback.com.
#CraveActivity
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As Rhoback continues to scale across all channels, we're seeking an experienced E-Commerce Specialist to own and optimize our entire website experience and performance. The ideal candidate is a data-driven digital merchandising professional with deep expertise in conversion rate optimization, website analytics, and e-commerce user experience. You will be responsible for maximizing our website's revenue potential through strategic testing, merchandising, content management, and performance analysis. This role requires someone who can balance creative merchandising instincts with analytical rigor to drive measurable improvements in site performance.
You'll serve as the website optimization strategist for the Rhoback brand's digital storefront and are expected to translate user behavior insights into actionable improvements with precision, creativity, and strategic insight. This is a unique opportunity to join a high-growth brand at a pivotal moment where website optimization will be critical to our continued expansion. You'll play a foundational role in enhancing Rhoback's digital customer experience and establishing best practices for website performance optimization.
This is a full-time position located in-person at Rhoback’s headquarters in Charlottesville, VA. The role will be reporting to Rhoback's Marketing Director and will work closely with our creative, marketing, and merchandising teams.
Key Responsibilities:
Website Analytics & Performance:
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Own comprehensive website performance analysis using Google Analytics, Shopify Analytics, and other web analytics platforms to identify optimization opportunities
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Monitor and report on key website KPIs including conversion rates, bounce rates, time on site, page load speeds, and revenue per visitor
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Conduct detailed conversion funnel analysis to identify drop-off points and optimization opportunities throughout the customer journey
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Create automated reporting dashboards that track website performance trends and alert to significant changes in user behavior
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Analyze user behavior patterns, heat maps, and session recordings to understand customer interactions and pain points
Conversion Rate Optimization (CRO):
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Design, execute, and analyze A/B tests across product pages, collection pages, homepage layouts, checkout flow, and promotional campaigns
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Develop testing roadmaps based on data insights, user feedback, and industry best practices to systematically improve conversion rates
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Implement multivariate testing strategies for complex page optimizations and user experience improvements
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Analyze test results using statistical significance methods and translate findings into actionable recommendations
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Collaborate with design and development teams to implement winning test variations and new optimization initiatives
Web Merchandising & Content Management:
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Curate and optimize product collections, homepage content, promotional banners, and seasonal campaigns to maximize on-site revenue
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Create high-converting landing pages for advertising campaigns that highlight core value propositions and showcase campaign imagery in an impactful way
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Manage homepage hero content, lifestyle imagery, and promotional messaging to align with marketing campaigns and brand positioning
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Upload and optimize product images, ensuring consistent quality, sizing, and brand aesthetic across all product pages
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Collaborate with the merchandising team to make seasonal updates, product launches, and promotional campaigns to drive engagement and sales
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Maintain content calendar for website updates and ensure timely execution of strategies
SEO & Site Optimization:
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Implement on-page SEO best practices including meta tags, product descriptions, image alt text, and URL structure optimization
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Conduct keyword research and optimize product and collection page content for organic search performance
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Monitor site speed, mobile responsiveness, and technical SEO factors that impact search rankings and user experience
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Collaborate with content team to ensure SEO-optimized product descriptions and category pages
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Track organic search performance and identify opportunities for content and structural improvements
Developer Collaboration & Technical Implementation:
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Partner with web development team to implement site updates, new features, and optimization initiatives
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Provide detailed requirements and specifications for website improvements based on analytics insights and testing results
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Coordinate technical implementations of A/B tests, new page layouts, and functionality enhancements
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Test and QA website updates before launch to ensure optimal user experience and functionality
Strategic Planning & Optimization:
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Develop comprehensive website optimization strategies based on customer behavior analysis and competitive research
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Create seasonal merchandising plans that align with marketing campaigns, inventory management, and promotional calendars
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Identify and prioritize website improvement opportunities based on potential revenue impact and resource requirements
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Stay current on e-commerce trends, CRO best practices, and emerging technologies that could enhance website performance
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Present optimization results and strategic recommendations to marketing leadership and cross-functional teams
Qualifications:
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Experience: 3-5 years of e-commerce experience with focus on website optimization, preferably with Shopify Plus platforms and DTC brands
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Analytics Expertise: Advanced proficiency in Google Analytics, Shopify Analytics, and website performance measurement tools
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CRO Specialization: Proven experience designing and executing A/B tests using platforms like Optimizely, VWO, Convert, or Intelligems
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E-commerce Platform Knowledge: Deep understanding of Shopify Plus capabilities, limitations, and optimization opportunities
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Data Analysis Skills: Strong analytical abilities with advanced Excel/Google Sheets skills for data manipulation and reporting
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SEO Foundation: Working knowledge of on-page SEO best practices, keyword research, and technical SEO factors
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Content Management: Experience with digital asset management, product catalog optimization, and content coordination
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Project Management: Strong organizational skills with ability to manage multiple testing initiatives and coordinate cross-functional projects
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UX/UI Understanding: Solid grasp of user experience principles, customer psychology, and conversion optimization methodologies
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Communication Skills: Excellent written and verbal communication with ability to present data insights to non-technical stakeholders
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Technical Aptitude: Comfortable working with web-based tools, basic understanding of website functionality (HTML/CSS knowledge helpful but not required)
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Attention to Detail: Meticulous approach to testing setup, data analysis, and content management with focus on accuracy
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Adaptability: Ability to thrive in fast-paced environment with changing priorities and evolving optimization strategies
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Education: Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent practical experience
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Must be a team player with a no-task-too-small attitude
Preferred Qualifications:
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Experience with heat mapping and user behavior tools (Hotjar, Crazy Egg, FullStory)
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Knowledge of statistical analysis and significance testing for A/B test evaluation
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Previous experience at growing DTC apparel or lifestyle brands
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Familiarity with conversion tracking setup and marketing attribution
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Experience with email capture optimization and customer retention initiatives
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Understanding of mobile commerce optimization and responsive design principles
About Rhoback
Rhoback is one of the fastest-growing lifestyle activewear brands in the U.S., known for high-quality, performance-driven apparel and a strong community-driven brand. Based in Charlottesville, VA, we’re expanding rapidly and are seeking passionate team members to help scale our operations during this exciting phase of growth.
Only serious and qualified candidates with a passion for growing a fun startup e-commerce brand will be considered. If you think you'd make a great addition to the Rhoback Team, please submit your resume and portfolio to laura@rhoback.com.
#CraveActivity
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