Our Story

Football player running wearing The Spikes Gym Shorts

The Activity

We crave activity. It inspires us. We believe there is an activity for everyone, and there is no better way to bring people together. Our favorite days are packed with activities. We often have to fight the sunset to fit them all in.

Man and Woman walking on the street wearing Rhoback activewear

The Activewear

We needed activewear that could transition seamlessly from one activity to the next. We never found it, so we made it. We created our favorite designs, developed the best performance fabrics, and made top of the line activewear to fit our lifestyle and hopefully yours too.

Rhodesian Ridgeback wearing a Rhoback bandana.

The Inspiration

Rhoback gets its name from the Rhodesian Ridgeback, a dog bred to hunt lions. The Ridgeback perpetually craves activity and has an unmistakable ridge that runs down its back. Wearing the Ridge inspires us to always be ready for the next adventure.

Our Creed

We believe in activities.

We believe in June 20th, the Longest Day of the Year.

We believe in the "Other Interests" section of the resume.

We believe in creating, from our product to our content.

We believe in living with soul, not ego.

We believe what we wear should inspire activity.

We believe an active lifestyle is essential to a healthy and fulfilled life.

We believe in supporting causes that are bigger than us.

We believe activities are an irreplaceable way of bringing people together.

#CraveActivity