Journal

April 12, 2024

We are excited to introduce The HIIT Tech Tank, our first active tank for women. Made with our signature SilverKnit fabric, it is moisture-wicking, breathable, and odor resistant

April 10, 2024

Since the start of Rhoback, we have learned an incredible amount about building a brand. Along the way, we've identified several brands that we look up to and admire. One of which is Seamus Golf. So, when the idea of developing golf headcovers came up in a meeting, Seamus’s handcrafted headcovers were the first thing we thought of.

April 9, 2024

We’re going swimming. We are very excited to introduce the Medley Swim Trunk.

April 8, 2024

Azalea season is officially here. Enjoy a spring tee time with our limited release collection that is sure to keep up with every swing.

April 4, 2024

Designed with our signature VSoft fabric, this full-zip hoodie provides natural breathability, unmatched softness, and comfort that lasts. Tailor your fit and style for whatever activities the day has in store. 

March 25, 2024

Crafted from ultra-lightweight fabric with built-in liner for added coverage and comfort, this short is sporty, functional, and easy to move in. Complete with hidden pockets, a mid-rise fit, and a 3-inch inseam, these shorts are designed to support you through running, stretching, and all your daily activities.

March 19, 2024

Featuring a subtle stretch waistband for a comfortable fit, these shorts were crafted from our FreeStrideTM fabric to offer great stretch and a clean look.

March 15, 2024

The Emerald Society Pipes & Drums band, composed of NYC firefighters, celebrates St. Patrick's Day and Irish heritage since 1962. Known for honoring fallen heroes and participating in city events, they're a symbol of tradition and respect. This year, their collaboration on a "Pipes and Drums" polo supports their mission, as they make a notable return to Fifth Avenue's St. Patrick's Day parade, continuing their legacy of community and honor.

April 19, 2023

Last year, we moved into a new office here in Charlottesville, Virginia. Before some of our furniture arrived, we constructed a makeshift pickleball court between the desks. It quickly caught on and we soon began looking to upgrade our paddles.

August 3, 2022

March 8, 2021

We wanted to take a moment to thank and celebrate all of the unbelievable women in our lives. From our female team members, to our amazing female athletes and ambassadors, to the thousands of female Rhoback customers who live the #craveactivity lifestyle, to our moms, sisters, families and friends – Rhoback would not have grown to the special community it is without you.

December 8, 2023

Our dog, Bunker, is not only a member of our family, but a main source of inspiration for Rhoback.

March 8, 2022

When people asked me what I wanted to be when I grew up, I said I wanted to be a “Fashion Designer.” After starting my career in finance, I didn’t I think that dream would come true – I especially didn’t think I’d be designing men’s apparel. But hey – here I am!

April 20, 2023

We believe protecting our planet is essential to craving activity for generations to come.

May 7, 2023

We are so excited to release The Turtle Tracker performance polo for both men and women. We are proud to donate 20% of all net sales of these polos to The Turtle Trackers of Hilton Head, South Carolina, in memory of my mom, Linda.

April 21, 2023

In 2016, we launched Rhoback with men’s performance polos and t-shirts. As we grew, so did our product lines and designs – releasing performance q-zips and vests, followed by performance hoodies, joggers, and shorts. One thing remained consistent: our early products mostly spoke to men.

December 4, 2023

February 9, 2024

October 14, 2022

With The C'Ville Performance Polo we aimed to create a pattern that pays tribute to our home in Charlottesville, VA, placing an emphasis on the aspects of the local culture that make the city iconic and beloved. From scenic mountaintops and a lively music scene, to sports, breweries, and wineries, Charlottesville has a unique charm and quality of life that we are proud to be a small part of. The print design also features one of our favorite historic attractions in town – The Paramount Theater – who we are proud to partner with on this performance polo.

September 15, 2022

We are beyond pumped to introduce the Rhoback Performance Joggers. We have been working on these for over two years and cannot wait to see what you think.

August 10, 2022

December 4, 2021

Last month, like many other Americans, we tuned in to watch the Presidential Inauguration. We watched as our current and former representatives and leaders joined the inauguration stage – all were sporting the new norm – face masks. But one former president, to our complete surprise, was rocking a familiar mask – the same mask that many of us showed up to work wearing that very day.

August 15, 2023

Circling Back has been a long-time favorite podcast in the office. Since starting our relationship with the Circling Back team several years ago, hosts Dillon Cheverere, Will DeFries, and Dave Ruff have continued to lean on their humor and quick wit to draw people in.