October 14, 2022
Introducing “The C’Ville” Performance Polo
With The C'Ville Performance Polo we aimed to create a pattern that pays tribute to our home in Charlottesville, VA, placing an emphasis on the aspects of the local culture that make the city iconic and beloved. From scenic mountaintops and a lively music scene, to sports, breweries, and wineries, Charlottesville has a unique charm and quality of life that we are proud to be a small part of. The print design also features one of our favorite historic attractions in town – The Paramount Theater – who we are proud to partner with on this performance polo.
After first opening in 1931, the Paramount Theater now hosts almost 300 events for nearly 100,000 guests each year - leading access to the arts for the community. 20% of all net sales from this shirt will go directly to the non-profit theater to support their mission of bringing the best performing arts events and educational programs to Charlottesville, while serving as an essential economic driver for the greater Central Virginia area. We can’t wait to see what our community thinks of the design, while simultaneously supporting the amazing work and programing of the Paramount team.